Topic Progress:

In this topic, Competitor Analysis & Positioning, you will learn how to conduct a competitor analysis and position your business in the marketplace.

Competitors are an essential part of any business strategy. They can help you understand what works well for other businesses and how they differ from yours. You may also be able to use competitors’ strengths against them or leverage their weaknesses to gain market share. When you own a business, the marketing strategy known as positioning helps you understand what your customers want and how they perceive your product or service.