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  • Topic 01: Finding Your Target Market
    In this topic, you will learn how to find your target market. Defining who your real audience is will help you focus on creating the right products. For this, you will need to ask: What problems does my company’s product or service solve? Who is my competition? What do customers stand to gain from choosing you instead of a competitor? An audience definition should connect your product, your audience demographic, and your product mission.
  • Topic 02: Competitor Analysis & Positioning
    In this topic, Competitor Analysis & Positioning, you will learn how to conduct a competitor analysis and position your business in the marketplace. Competitors are an essential part of any business strategy. They can help you understand what works well for other businesses and how they differ from yours. You may also be able to use competitors’ strengths against them or leverage their weaknesses to gain market share. When you own a business, the marketing strategy known as positioning helps you understand what your customers want and how they perceive your product or service.
  • Topic 03: Creating Marketing Personas
    We will teach you what marketing personas are, why you need to develop your marketing personas, and how to create them. You’ll need to answer: Who, What, When, Where, and Why. And this will help you understand specific details about your persona like gender, personality, family life, job title, job function, employer, location, income, needs, pain points, and challenges. At the end of this lesson, you will create the personas for your beauty brand. 
  • Topic 04: The Importance of Differentiation
    In this lesson, you will understand the importance of product differentiation. The process of distinguishing a product or service from others to make it more attractive to a particular target market. Create them to be unique and bring new value to the market.