Beauty Business Name Generator

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7 Steps to Choosing the Best Name for
Your Beauty Brand

A brand starts with an idea. It comes to life with careful planning and consideration and stands out through marketing efforts stamped by its name! When finally stepping out to make your dream a reality, branding your company with a memorable name is a crucial decision that, in many cases, dictates the fate of a new brand.

A good name is a brand’s most valuable asset, as it can drive differentiation, attract attention, and speed up acceptance among audiences. The most effective solution is to come up with a name that will resonate with customers and represent what your brand is all about and your values while being simple and catchy.  

Starting a new business in today’s climate requires a global mindset. Unless you want your brand to stay local, launching your brand in the world means ensuring that people worldwide understand your brand name. Aside from that, a brand name should be tailored to comply with many other criteria that make a brand successful: unique, search-friendly, international, meaningful, and prudent in its application to the business and brand. 

Simply put, creating a name for your business in the booming beauty industry among a myriad of established, well-known companies and brands that have an eye-catching online presence, is the biggest hurdle to cross when launching a beauty brand. While other components of your business are susceptible to change, the brand name should be essentially set in stone. To help you on your journey of building a defensible trademark in the beauty industry, we have comprised a list of seven essential steps to choosing the right name for your beauty brand. 

What Makes a Good Name for a Beauty Brand?

From your point of view, the name should be an extension of your brand. From the point of view of a potential customer, your name should suggest what your brand is and represent your company. This “bait” is the first of many that should hook the right audience to convert them into customers. 

While there are many theories on how to choose the right name to represent the message you want to convey, there is still no one-size-fits-all magic formula. However, there is a list of attributes that can bring out the full potential of your brand name:

  • Appropriate – It’s advisable to choose an appropriate word or phrase that is somehow related to the industry, product, or service. Аvoid completely irrelevant names.
  • Meaningful – Customers have an immense choice of beauty products. Your name should represent the essence of your brand and send the right message. You want your name to resonate with your audience, conjure up an image, and encourage an emotional connection.
  • International – Make sure the name resonates with the right target audiences. If you are launching your brand globally, make sure you have a name that is easy to understand for everyone and avoid words that can be interpreted differently in specific circumstances or places in the world. 
  • Unique – You want a distinctive name that is easy to pronounce, easy to remember, and works well on paper, online, and when said out loud. 
  • Search-friendly – Possibly one of the most important components is to tailor your name to a keyword that is search-friendly, in order to be able to find a proper domain and have Google on your side.
  • Not used before – Any name you might come up with, even the most bizarre ones, may already be taken. Do your homework on this one. Make sure to check if there is a domain available and if the name is already used. 
  • Limitless – Avoid picking a narrow phrase or limiting word that only works well for the current beauty product or service you are launching. Do not limit your business at the start; keep in mind that your business may grow and its name should be malleable to internal changes, thus, being as broad as possible.

Having to comply with all of the above criteria certainly sounds overwhelming. Even with what seems like the perfect idea, if it does not align with the most important components and lacks important traits, it might end up being futile. But this is just the beginning — the filters and adjustments that your initial ideas will go through will end up formulating the ultimate name for your beauty brand. 

1. Transform Ideas into Keywords

If you already have ideas of what you would like your name to be, it’s time to put them on paper. Finding the proper and attractive keywords that represent your product or capture the essence of the idea behind your beauty brand won’t come easy, but you need to start somewhere. Write down a list of keywords and comprise a list of short phrases. You may find it hard to come up with keywords or have the opposite problem of an endless list. 

To help you narrow down your keywords and down your ideas to just a few appropriate ones, you can consult fellow business partners or get a professional assistant. Name branding experts can help you come up with the best keyword ideas and create your final name through a professional lens.

2. Use a Name Generator

You might feel like all the good ideas are already taken and your keywords are too generic to craft a good name for your beauty brand. However, you can make use of a beauty brand name generator software as an effective assistant to the naming process.

A name generator tool or software is excellent assistance in finding the proper name for your brand, based on appropriate keywords. You can make use of a name generator tailored specifically to generating names for brands in the beauty industry. Once you have access to a tool like this, you need to type in some keywords and click on the search button in order for the tool to generate names for you. 

The tool will list appropriate keywords that will independently, or combined in phrases, give many potential names for your business. Additionally, the tool will eliminate high volume keywords, which is another important component of the elimination process. Although the tool can’t decide for you, it will certainly present some sound ideas for your beauty brand. All these ideas can act as possible names for your brand, therefore, you should write them down for further consideration. 

3. Shortlist Your Ideas

Once a name generator has helped you transform the best keywords into potential names, you will need to eliminate some in order to shortlist the suggestions. This may seem like an even harder task as you would need to cut down to just a few applicable ideas from a lot of seemingly appropriate ones. 

You can execute this by putting your ideas through several tests. If you already have a web designer as part of your team you can consult them on which one of these names is best for visual communication. Look over names that will foster the best logo or relate to a logo idea that you or the designer may already have in mind. Visual representation should be one of the most important parameters of choosing a name for your brand.  

At the end, when all the ideas fit together and you have narrowed down your list to two or three of the best names, there is one more thing to keep in mind. Make sure that you are personally happy with the names and that the ideas resonate with your initial stimuli and idea for the product or brand. Take as much time as needed to get it right from the start.

4. Get Feedback

On another note, it’s possible that your brand name ideas may be too personal or unclear. In any case, it is a good idea to gather feedback from a group of people like friends, relatives, close associates, or even better, individuals in your target market.

A second opinion on your business name will give you an insight into how another person, a potential customer, may perceive and interpret the name. You can talk about the name with friends, neighbors, and acquaintances, and preferably individuals that are into beauty and cosmetic products. This way you can gather feedback on how appealing the name is to your target audience and if the chosen name resonates with them. 

You can get creative here and make use of the many tools and media available today. Create an anonymous poll asking, “What do you think this name represents?” or something similar. The feedback will help you realize if your chosen name truly represents your new beauty brand and business. 

5. Make Sure the Business Name Speaks to Your Audience

Having an articulated core identity regarding what your company stands for and what it is trying to achieve is the initial step of the process. Once this is established, it’s important to find a name that complements this. 

Sometimes businesses will sacrifice an edgy and attention-grabbing name for the sake of credibility. The ultimate goal is to combine both these factors. The perfect name should stand out and also communicate to your audience what your brand means and how it contributes to their beauty routine.

When a potential customer hears, sees, or reads your brand name, they should instantly get a rough idea of what your business is about and what message it is trying to send. Vague yet dynamic names may be catchy and appealing, but those kinds of name choices may cost you when it comes to marketing in terms of time, money, and efforts for your business to be recognized.

When testing your options and obtaining feedback from the public, make sure to ask your potential audience what they associate with each of the presented names. Interpretations will always differ, however, if a suitable option is presented, you might find that a majority of people understand the message you are trying to send with your brand name. 

6. Check If Your Business Name Is Already in Use

Most often than not, you will find that a potential business name is already in use. This may slow you down but it shouldn’t discourage you. Checking if the business name is already taken is very important for your credibility and for legal hurdles it may impose. 

Once you narrow down your list of ideas for your potential name, you would need to thoroughly investigate your front runners. 

a. Trademark (TESS)

Searching through the US trademark database will help you eliminate names that are already patented by another individual or business. In legal terms, this is registered as someone else’s intellectual property. Such an investigation is essential since using a name that is already patented by someone else may lead to legal action being taken. It will also hinder you from registering your brand/business as a trademark later on. 

You should search the USPTO’s trademark database – TESS (Trademark Electronic Search System) to see if a trademark has already been registered or applied for. Similar terms to an already registered trademark, especially for related products or services may be rejected when applying for trademark registration. 

Make sure you find a unique term that won’t cause any confusion or mix up with other brands or trademarks both legally and in the general customer consciousness. 

b. Domain Search

During the brainstorming phase, there is another factor to consider that might help the elimination process — finding a suitable domain name for your new website. It’s advisable to secure a .com domain as it is confirmed that consumers associate a .com domain with a dominant and reputable business. The .com extension is shown to be better received than other domain name extension alternatives such as .net, .org, .biz, etc. 

In many cases, someone may already own the .com domain you want for your business. However, many domain owners are willing to sell a particular domain for the right amount of money. This is one of the most important business investments in the initial phase of establishing your business, therefore, acquiring the suitable .com domain is a good business decision. You can easily track down the domain owner and negotiate to get the perfect domain for your new business. 

You can perform a domain name search with some of the main providers such as GoDaddy.com. It’s a quick and effective way to see if someone has already used your name idea for a brand or business. It’s advisable to also conduct a thorough Google search for beauty brands, products, or services with the same or similar name as the ones you’ve considered.

c. Social Media Accounts

Not only large corporations but small, local businesses that do not have an established brand or official website are present on social media. Creating a Facebook Business page or Instagram profile is free of charge, and many local businesses and new brands may already have taken advantage of using your proposed brand name online. A reputable brand needs to secure its place with a similar domain name and to market with the same name and branding on social media platforms.

Your brand’s social media presence and social media marketing efforts will be one of the most important aspects of your marketing strategy. This being said, you need to make sure your future brand name does not already exist on all of these social media platforms.

7. Develop Your Strategy and Messaging for Your Brand

A name is the foundation of good branding and it should be an extension to the brand’s most powerful assets and summarize them with a clear message to the audience. The name should highlight your brand values, so your audience gets a sense of what makes you unique before they ever engage with your business. 

Articulating your brand starts with defining your brand’s:

  • Purpose
  • Vision
  • Mission
  • Values

Before you name your new business and brand, you need to establish your identity and your goals. Once you have clear brand positioning, you can work on brand messaging. 

Developing a proper strategy and brand messaging starts with establishing differentiation pillars and explaining how these differences positively affect your customers, or in a wider sense, the environment. Provide customers’ details and insights to prove how differentiation is carried out. 

a. Creating a Tagline

By defining your most important differentiations, you have the basis to create your business’ name or tagline. A tagline is a catchy phrase that along with your name, can make your brand instantly recognizable. It can be explanatory or captivating, or both. When the brand name is coupled with its tagline, it should undoubtedly capture the essence of all the components mentioned previously — mission, vision, values, and positioning. 

Here are several examples:

  • Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
  • L’Oréal Paris: “Because You’re Worth It.”
  • Glossier: “Skin First. Makeup second. Smile Always.”
  • Sephora: “Let’s Beauty Together”

Ideally, your tagline should not be longer than seven words — less is more. The tagline should be unique, intriguing, memorable, applicable internationally, and mention an exclusive benefit. 

b. Creating an Elevator Pitch

With all bases established, the next step is to create an elevator pitch. The elevator pitch symbolizes a message that can be read, understood, is powerful enough to grasp attention, and convey a proper message during the time the elevator will take a potential customer to their desired floor. To achieve this, your elevator pitch needs to comply with the following:

  • Be short and concise
  • Convey your brand’s message in the most simple and intriguing manner
  • Be memorable and inspiring

Once you have your final draft, read it out loud. Make any needed adjustments and read it in front of others to gain feedback.

c. Creating the “About” Web Page/Document

Your “About the Brand” document or web page should be substantial, communicating all the elements that make up your brand. The accent should fall on the differentiation and mission. To make sure your content is clear and sends the right message, test it by reading it in front of someone else. Once that person is able to repeat the main components of the content in one or two sentences, mentioning the critical elements you wish to point out in your “About” document, you’ve managed to create an effective brand manifesto.

When establishing and naming your beauty brand, it’s crucial to keep in mind that people do not seek to buy goods or pay for services, they want to buy relations and take a part in a story they love. Success lies in creating magic out of your business idea!