A perfect lip is a desired beauty must. Everyone wants beautifully plump lips that are moisturized and lush.
If you are interested in a specific cosmetic product that won’t go anywhere, try making a standalone product of out-of-this-world lipstick, or even a lip care kit.
There are many advantages to owning a lip care business within your beauty brand. One of those reasons being that lips have been the centerfold of makeup since the beginning of beauty. Lip beauty allows the whole face to brighten. It draws in focused attention to our beauty and is an empowering form of makeup.
A bold, red lip makes a statement, while subtle flushed lips can be both sweet and sultry. No matter how lips are perceived, it is most definitely a form of makeup that is here to stay in the beauty industry.
There’s more than just lipstick when it comes to lip beauty. Lip balms, gloss, tints, scrubs, and butters, are all ideas for products and sales opportunities when it comes to marketing your brand to potential customers.
Here is a breakdown for some of the reasons to make lip care products and start your own lip care business within your beauty brand today.
1. Perfectly Kissable Lips
While lipstick, lip gloss, and lip tints are here to stay, it is important not to underestimate the power of naturally beautifully moisturized lips without these lip applications involved.
Soft and supple lips lead to perfect lip application as well as healthy and kissable lips.
Chapped and scabby lips can be itchy and painful. Lip care in this case is vitally important. Lip care involves scrubs, balms, and moisturizing applications.
Soft lips start from a strong care foundation in which to build on top of. Believe it or not, even the skin on our lips can age, so it is important to remind customers to keep their lips soft by including lip care as part of their day and night moisturizing skin care routines.
Having products catered to lip care beauty is also a great marketing method. Focus your lip care marketing strategy on emphasizing how lips can be a neglected part of the face that most people gloss over and fail to take care of, and immediately you have an answer for people who didn’t even know they had a problem.
2. Big Influencer Market to Pull Lip Inspiration From
Like all parts of the beauty industry, influencer attention plays a role in a successful business venture. One notable celebrity that hopped on the bandwagon for lip beauty is Kylie Jenner. Her famous “Kylie Lip” made waves when she came out with her cosmetic lip line.
It seems anyone that is interested in lipstick has most definitely heard about her makeup line. Kylie took a brilliant marketing strategy and made a cosmetic line out of it because so many people were trying to achieve her plump lip look.
Where there is a market of interest, there is profit to be made. This has been proven multiple times through different celebrities creating their own lip and beauty lines.
As long as beauty is sought after, the industry will always have some type of lip enhancer product available for the public to consume and partake in.
3. Lips as the Centerfold of Beauty Focus
Taking care of one’s health is one of the most beautiful things a person can do for themselves. Beauty starts from the inside and exudes outward.
Self care is not only a profitable venture in the beauty industry, it is also a benevolent one. When you show how taking care of your health mentally, emotionally, and physically, you are allowing customers to cultivate that inner shine that is able to be seen by others. You want your customers to feel better and look brighter.
Skin care—and in this case lip care as part of skin care—is a form of self care that helps to enhance your customer’s natural beauty that is uniquely their own.
By displaying the beauty of lip care, you are saying to your customers that their lips are the centerfold of focus and that they should be taken care of for their own wellbeing. Caretaking and application of lip care methods is key to allowing your customers to exude their best selves.
One act of self care leads to many statements of self love through beauty.
And that in itself is a wondrous thing to behold as a beauty brand business.
Bonus: Natural Ingredients for Lip Product Formulations
No matter what type of lip care product you plan on making for your beauty brand, it’s important to lock down what you want your balm base to be. There are so many natural lip balm varieties, so make sure to pick ingredients that is more than just a DIY lip balm or tint.
You want to stand out from something that can be homemade to something that is specially formulated by your brand that helps your customers achieve their desired lip look.
Here are some natural ingredients to consider that’s not only good for the lips, but also has healthy properties for the face and body as well (click on each ingredient to learn more information and research):
- Shea butters
- Jojoba oil
- Coconut oil
- Sunflower oils
- Kokum butters
- Olive oil
- Sweet almond oil
- Cocoa butter
Different colors can also be achieved by natural means as well. So, make sure to do your research to find those ingredients that people can feel comfortable and confident in putting on their lips.
Since most people are more aware that what goes on their lips will be ingested in their body, take care for customers who don’t want to swallow anything that is harmful to their health and well being.
Lip Care Products – From Balm to Market
Lips make a statement. They are the spotlight for sexual attraction and the focal point for brightening up the face into smiles that can light up anyone’s day.
Lips do so much for the face. Hence why people, throughout time, have drawn attention to their lips with the flush of reds that mimic the vitality of human life.
While there are many reasons to start a lip care business for your beauty brand, one thing to remember is lip care can lead to multiple prosperous business beauty ventures. If customers love your lip care kit they will gravitate to other lip products that you may want to offer in the future. An obvious example of this is lipstick, lip liners, lip glosses, and lip balms.
Lips are a noticeable part of our facial features and have been beloved as a means of beauty expression throughout the ages. Whether we are preparing for a night out with friends or a date night with a loved one, lip applications are clearly a lush, plush, and lovable must-have beauty item that we all need in our lives.
And this is a business opportunity that is ready for potential customers to snap up and love.