Why Your Story Matters in Your Beauty Business: The Best Strategies to Boost Your Brand
![](https://startbeauty.com/wp-content/uploads/2023/04/hipster-mum.jpg)
People buy emotionally. In fact, most of what humans do comes from an emotional place. Our perspectives on how we think, feel, and process are usually crowded with emotions with a specific emotional response on top of logical-based thinking.