Best Strategies to Promote Your Beauty Business and Market Cosmetic Products Online
While creating a beauty brand and products, it’s never too soon to think about marketing campaigns, marketing materials, and other marketing efforts to boost your brand to potential customers.
Why You Need to Be Authentic in a World of Influences and Influencers
In a congested market of companies constantly trying to sell you something, authenticity is incredibly enticing to the consumer. Put yourself in the customer’s shoes. Who would you trust? A shallow self-absorbed individual marketing a product because they were paid to? Or an individual with genuine needs and solutions in which the product or products answered?