While creating a beauty brand and products, it’s never too soon to think about marketing campaigns, marketing materials, and other marketing efforts to boost your brand to potential customers.
In a congested market of companies constantly trying to sell you something, authenticity is incredibly enticing to the consumer. Put yourself in the customer’s shoes. Who would you trust? A shallow self-absorbed individual marketing a product because they were paid to? Or an individual with genuine needs and solutions in which the product or products answered?