Lesson
Materials

In this lesson, you’ll learn how to prepare your business for retail. It will include preparing the packaging for wholesale, defining your wholesale strategy, and deciding where to sell your products depending on whether they are Mass or Luxury.

  • Lesson 1: Getting Ready for Retail
    In this lesson, you’ll define your wholesale strategy, where to sell your products, and how to do research on the best distributors for you.
  • Lesson 2: Outreach to Buyers
    We’ll teach you how to do outreach for potential buyers, how you can do this yourself or by PR. You’ll develop a strategy to find buyers (stores, beauty salons, independent boutiques).