Lesson
Materials

In this lesson, you will learn what influencer marketing is, how you can develop a strategy for your beauty business, how to approach influencers, and the types of collaborations you can have with them. 

  • Lesson 1: What is Influencer Marketing?
    Learn what influencer marketing is, develop a strategy for your beauty business, and approach influencers.
  • Lesson 2: Finding Influencers
    We will teach you how to find the perfect influencer for your business. You’ll understand the metrics and demographics, the types of content you can do, and the results they can provide you.
  • Lesson 3: Influencer Outreach
    At the end of this lesson, you will know how to communicate with influencers and the negotiation process. You will define the types of collaborations you’ll want for your brand and the process to achieve that.
  • Lesson 4: Choosing the Right Influencers for Your Brand
    With this lesson, you will be able to choose the correct influencers for your brand. By the end of this, you will have the completed list of which influencers you’re going to work with, the collaboration you’ll have with them, and the content they’re going to produce for your brand.
  • Lesson 5: Creating an Affiliate Program
    You’re going to learn everything you need to know about affiliate marketing, how it works, how to implement it, why it is useful for your business, and what you can accomplish with it. By the end of this, you’ll have the guide to create your affiliate program.