Lesson
Materials

We will teach you the difference between brand, branding, and brand identity. How you can develop them for your business, and which actions you have to take to create them. At the end of this lesson, you will have your branding well-defined and ready to use.

  • Lesson 1: What are brand, branding, and brand identity?
    We will teach you the difference between brand, branding, and brand identity. How you can develop them for your business, and which actions you have to take to create them. At the end of this lesson, you will have your branding well-defined and ready to use.
  • Lesson 2: Choosing a Name
    We will teach you how to come up with a name for your business, how you can research to see if no one else is using it, and understand your competitors to see if your name answers what the target market is looking for.
  • Lesson 3: Choosing Your Brand Identity
  • You’ll learn to develop your brand identity, and this is going to help you have communication consistency between channels, and people will start remembering your brand experience. At the end of this lesson, you’ll have selected your brand color, logo, and fonts.
  • Lesson 4: Packaging
  • With this lesson, we will teach you everything that the packages need to comply with. You’ll learn what primary and secondary packaging is, structure and create labels, and by the end of this lesson, you would do this for your beauty project.