SKINCARE BRAND LIPSTICK BRAND  EYELASHES BRAND  BEARD OIL BRAND BEAUTY BRAND NAIL BRAND

Why Beauty is Important

Summary: In this introduction, we will explain the background of the beauty industry, some statistics about it, and why it is essential in the world.

What this course will course

Summary: We will give you an overview of the course contents and what you can expect from it.

Lesson 1: Finding a Product

Summary: In this lesson, you will learn about the different categories and subcategories of beauty. We will teach you where to look for the newest product trends and where you can find information about what the market is looking for. At the end of this lesson, you will determine with trends and analytics which products you want to develop.

Lesson 2: The Importance of Differentiation

Summary: In this lesson, you will understand the importance of product differentiation. The process of distinguishing a product or service from others to make it more attractive to a particular target market. Create them to be unique and bring new value to the market.

Lesson 3: Finding Your Target Market

Summary: In this lesson, you will learn how to find your target market. Defining who your real audience is will help you focus on creating the right products. For this, you will need to ask: What problems does my company’s product or service solve? Who is my competition? What do customers stand to gain from choosing us (instead of a competitor)? An audience definition should connect your product, your audience demographic, and your product mission.

Lesson 4: Creating Personas

Summary: We will teach you what are marketing personas, why do you need to develop your marketing personas, and how to create them. You’ll need to answer: Who, What, When, Where, and Why. And this will help you understand specific details about your persona like gender, personality, family life, job title, job function, employer, location, income, needs, pain points, and challenges. At the end of this lesson, you will create the personas for your beauty brand.

Worksheet: Create a spreadsheet to develop your persona. We will include all the tools for them to figure out their personas.

Lesson 5: Validating Your Idea

Summary: Validating your business idea it’s a crucial part of your project. We will teach you how to define goals, the minimum success criteria, plan to execute the test, and whether the idea is validated or still need to change some things. By the end of this lesson, you will create a plan to validate your idea and apply it to analyze results.

Worksheet: Plan to validate your idea and analyze results.

Lesson 1: Supplier Research

Summary: In this lesson, you will learn how to do research and find high-quality suppliers for your beauty business. We will give you all the information to evaluate and assess your potential suppliers and how you should reach out to them.

Worksheet: Spreadsheet to gather information about suppliers.

Lesson 2: Create a spreadsheet

Summary: With this lesson, you’ll be able to create a spreadsheet to compare pricing, minimum order quantities, and lead times between suppliers. You’ll learn how to request samples and test products to compare which one of them performs and adapts best to your business needs. By the end of this lesson, you will be able to choose between suppliers.

Worksheet: Work with the spreadsheet and fill it with the information after contacting them. Fill MOQ, lead time, pricing, and compare.

Lesson 3: Negotiating with Vendors

Summary: We’ll teach you how to negotiate with suppliers. You must negotiate the contract prices and terms to obtain the best deals for your beauty business. By the end of this lesson, you’ll know how to negotiate with vendors.

Lesson 1: Finance 101 (Costs, Margins, Profits)

Summary: Finances are the foundation of the business. If a product doesn’t have the correct financial analysis, it needs it’s going to fail or bring a lot of trouble to the company. We will teach you how to calculate the costs, margins, and profits to develop a healthy business.

Worksheet: Finance worksheet to calculate costs, margins, and profits.

Lesson 2: Product Pricing

Summary: In this lesson, you’ll learn different pricing types (Competitor-based, Cost-based, Value-based), how to calculate the correct pricing for your product, and which pricing strategy works best for you.

Worksheet: Spreadsheet to calculate product pricing.

Lesson 3: Profit Margins

Summary: This lesson will teach you what is a profit margin, how do you calculate profit margins, and how to analyze it to improve your results.

Lesson 4: Funding Options

Summary: We will give you an overview of the funding options available for entrepreneurs, the benefits and risks of each, and how to use them in your favor. We will tell you how to apply to specific options.

Lesson 1: What are brand, branding, and brand identity?

Summary: We will teach you the difference between brand, branding, and brand identity. How you can develop them for your business, and which actions you have to take to create them. At the end of this lesson, you will have your branding well defined and ready to use.

Worksheet: Document to help them define their brand identity and work through all these lessons.

Lesson 2: Choosing a Name

Summary: We will teach you how to come up with a name for your business, how you can do research to see if no one else is using it and understand your competitors to see if your name answers to what the target market is looking for.

Lesson 3: Choosing Your Brand Identity

Summary: You’ll learn to develop your brand identity, and this is going to help you have communication consistency between channels, and people will start remembering your brand experience. At the end of this lesson, you’ll have selected your brand color, logo, and fonts.

Lesson 4: Packaging

Summary: With this lesson, we will teach you everything that the packages need to comply with. You’ll learn what primary and secondary packaging is, structure and create labels, and by the end of this lesson, you would do this for your beauty project.

Lesson 1: Buying a domain

Summary: In this lesson, you will learn how to search for domain names, selecting and buying a domain, how to set it up, and the configuration of it.

Lesson 2: Setting up email

Summary: You will learn how to set up email, use your domain name for email, and create the basic accounts you will need to manage your business.

Lesson 3: Setting up Shopify

Summary: In this lesson, you will learn everything about Shopify. At the end of the class, you’re going to be able to set up your shop, use and manage it, and upload your products and fulfill orders.

Summary: For any eCommerce business, it’s crucial to build an audience and start attracting customers. With this lesson, you’ll learn how to capture and nurture leads for your beauty business.

Lesson 1: What is Influencer Marketing?

Summary: In this lesson, you will learn what influencer marketing is, how you can develop a strategy for your beauty business, how to approach influencers and the types of collaborations you can have with them.

Lesson 2: Finding Influencers

Summary: We will teach you how to find the perfect influencer for your business. You’ll understand the metrics and demographics, the types of content you can do, and the results they can provide you.

Worksheet: Spreadsheet to capture influencer’s metrics and demographics.

Lesson 3: Influencer Outreach

Summary: At the end of this lesson, you will know how to communicate with influencers and the negotiation process you can have with them. You will define the types of collaborations you’ll want for your brand and the process to achieve that.

Worksheet: Templates for contacting influencers.

Lesson 4: Choosing the Right Influencers for Your Brand

Summary: With this lesson, you will be able to choose the correct influencers for your brand. By the end of this, you will have the completed list of which influencers you’re going to work with, the collaboration you’ll have with them, and the content they’re going to produce for your brand.

Lesson 5: Creating an Affiliate Program

Summary: You’re going to learn everything you need to know about affiliate marketing, how does it work, how to implement it, why it is useful for your business, and what you can accomplish with it. By the end of this, you’ll have the guide to create your affiliate program.

Lesson 1: Launching Checklist

Summary: We’ll create a step by step launch checklist so you can prepare and have everything ready for launching your beauty business. We will have an overview of everything you need to get prepared.

Worksheet: Launching checklist.

Lesson 2: Trademarks

Summary: Having your trademark is an essential part of your business. We will teach you how to register your business and every step for accomplishing it.

Lesson 3: Customer Support

Summary: In this lesson, you will learn how to prepare your customer service. Develop your frequently asked questions, the terms & conditions of your website, privacy notice, and shipping policy. By the end, you’ll have every process of your customer service developed.

Lesson 4: Choosing the Right Influencers for Your Brand

Summary: With this lesson, you will be able to choose the correct influencers for your brand. By the end of this, you will have the completed list of which influencers you’re going to work with, the collaboration you’ll have with them, and the content they’re going to produce for your brand.

Lesson 4: Shipping (Doing it yourself vs. 3PL)

Summary: In this lesson, you’ll learn the difference between managing your shipping and using a 3PL service. You will study how each shipping type works and what are benefits of them. In the end, you’ll decide which shipping service you’re going to use.

Lesson 1: Getting Ready for Retail

Summary: In this lesson, you’ll learn how to prepare your business for retail. It will include preparing the packaging for wholesale, defining your wholesale strategy, and deciding where to sell your products depending on whether they are Mass or Luxury.

Lesson 2: Outreach to Buyers

Summary: We’ll teach you how to do outreach for potential buyers, how you can do this yourself or by PR. You’ll develop a strategy to find buyers (stores, beauty salons, independent boutiques).

Lesson 1: Registering the Business

Summary:Complying with all the legal requirements your business needs, it’s the foundation of your business. We will teach you how to register your business correctly.

Lesson 2: Taxpayer identification number – EIN (US), BN (Canada), VAT (Europe)

Summary: We’ll introduce you to the steps to get your taxpayer identification number and everything you need to register your business, depending on the country you are based.

Lesson 3: Bank account

Summary: In this lesson, you will learn the importance of having an acceptable bank for your business account. We will do an overview of the standard requirements you’ll need, and by the end of the lesson, you’ll be able to identify your need and decide on a bank to use.