Discover How You Can Build a Beauty Brand That Actually Sells – Be Ready in 90 Days Without Guesswork
From Idea to Market Success: The Step-by-step Blueprint For Turning Your Beauty Idea Into A 7-figure Brand, Even If You’re Starting With Zero Experience, Contacts, Or Major Funding.
Enroll today and implement the EMPIRE Method™ for 90 days. If you don’t make meaningful, measurable progress toward launching your beauty brand, we’ll refund every penny.
Watch: How I Built 12 Beauty Brands to 6-7 Figures Each (And How You Can Too)
The $150K Mistake That Became My Biggest Breakthrough – Why my first beauty brand failed spectacularly (and the simple shift that led to $10M+ in sales across 12 brands)The “Invisible Goldmine” Method – How I spot million-dollar opportunities in “saturated” markets that others completely missMy 90-Day Launch Formula – The exact timeline I use to go from concept to cash flow (including the shortcuts that shave months off development)The Retail Buyer Psychology Secret – What Sephora, Ulta, and Target buyers really want (hint: it’s not what you think)Live Demo: Finding Your Perfect Beauty Niche – Watch me identify 3 profitable beauty opportunities in real-time using my EMPIRE frameworkThe Beauty Industry Is Booming... Why Are Most Entrepreneurs Drowning?
Let me guess.
You’ve been dreaming about launching your beauty brand for months, maybe years. You see the success stories — indie brands getting acquired for millions, creators building empires from their apartments, beauty entrepreneurs landing Ulta and Sephora deals.
You know you have something special. A product idea that solves a real problem. A vision for a brand that actually means something.
But every time you try to take the next step, you hit a wall.
Maybe you’ve spent countless nights researching manufacturers, only to get ghosted after mentioning your budget. Or you’ve created samples that looked perfect in your bathroom but turned into a disaster when you tried to scale. Perhaps you’ve even launched, only to watch your dream suffocate under inventory costs, compliance nightmares, and the brutal reality of competing against billion-dollar corporations.
Here’s what nobody tells you about the beauty industry:
It’s not enough to have a great product anymore. The market is more saturated than ever. Consumers are more demanding. Retailers have higher standards. And the path from idea to empire is littered with expensive mistakes that can bankrupt you before you even get started.
But what if I told you there’s another way?
YOU NOW HAVE THE OPPORTUNITY TO FINALLY TURN YOUR BEAUTY VISION INTO REALITY
LEARN FROM A TOP BEAUTY BUSINESS CONSULTANT AND 7-FIGURE CEO
Hi, I’m Felipe Vasconcelos.
Over the past decade, I’ve personally built and scaled 12 businesses to 6-7 figures each, generating over $10 million in sales. My brands have been featured in Vogue, Elle, People, O Magazine, and over a dozen other publications.
Now, I’m sharing the exact EMPIRE Method™ that hundreds of my private clients have used to achieve similar success, securing partnerships with retail stores all over the country.
Felipe Vasconcelos and his brands have been featured in:
The 5 Brutal Challenges Standing Between You and Your Beauty Empire
After building, acquiring, and scaling a dozen beauty businesses to 6-7 figures each, I’ve identified the five critical barriers that destroy most beauty startups:
Challenge #1: The Formulation Nightmare 🧪
“I Have No Idea How to Turn My Idea Into a Real Product”
You can’t just mix ingredients in your kitchen and call it a day. Professional formulation requires understanding stability testing, preservation systems, pH balancing, and regulatory compliance.
Most entrepreneurs waste $10,000-$50,000 on failed formulations because they don’t know the right questions to ask or red flags to avoid. Without industry connections, you’re stuck cold-calling manufacturers who see your small order quantities and either ignore you completely or quote prices that would make your product impossible to profit from.
The EMPIRE Method™ provides you with vetted suppliers and a foolproof formulation fast track, saving you time and costly mistakes.
Challenge #2: The Money Pit 💸
“I’m Hemorrhaging Cash Before Making a Single Sale”
Between minimum order quantities, packaging design, photography, website development, and initial inventory, most beauty brands need $25,000-$100,000 just to launch properly. And that’s before you spend a dime on marketing.
The harsh reality? 73% of beauty startups fail within the first two years, not because their products are bad, but because they run out of cash. They overspend on the wrong things, underestimate their true costs, and have no idea how to manage cash flow in an inventory-heavy business.
The EMPIRE Method™ teaches you exact financial frameworks and cost-optimization strategies needed to launch efficiently and manage cash flow like a seasoned pro, turning the ‘money pit’ into profitable growth.
Challenge #3: The Invisible Brand Syndrome 👻
“Nobody Knows I Exist”
Creating beautiful products isn’t enough when you’re competing against 50,000 other beauty brands for attention. The average consumer sees 5,000 marketing messages per day. Your Instagram posts are getting 12 likes. Your website has more tumbleweeds than traffic.
You know you need to “build a community” and “tell your story,” but everything you try feels forced and fake. Meanwhile, other brands seem to explode overnight with viral TikToks and celebrity endorsements you can’t afford.
Module 5: Brand Identity & Positioning Mastery, along with our Influencer Outreach Pack, equips you with the strategies to build magnetic brand presence and connect with your audience authentically, making your brand impossible to ignore.
Challenge #4: The Retail Rejection Maze 🗺️
“Every Buyer Says No Without Even Looking at My Products”
Landing retail partnerships feels impossible when you don’t have the right connections, sales history, or understanding of what buyers actually want. You send samples that disappear into the void. Your follow-up emails get ignored. Even if you manage to get a meeting, you don’t know how to structure deals that protect your margins while meeting their demands.
The few retailers who show interest want terms that would crush your business — 60-day payment terms, free fill guarantees, marketing contributions that exceed your entire budget.
Our Retail Buyer Psychology Secret and direct access to retail buyer contacts mean you’ll learn exactly what major stores like Ulta and Sephora are looking for, transforming rejection into lucrative partnerships.
Challenge #5: The Scale-Up Trap 🚨
“Success Is Killing My Business”
Here’s the cruelest irony: Sometimes success is worse than failure. You finally start getting orders, but now you can’t keep up. Your manufacturer has 12-week lead times. You’re constantly out of stock on best sellers. Customer service is overwhelming. Quality control is slipping.
You’re working 80-hour weeks just to fulfill orders, with no time to actually grow the business. And the stress of managing inventory, cash flow, and operations is crushing your creativity — the very thing that made your brand special in the first place.
Module 8: Optimize Operations for Exponential Growth, gives you the systems and strategies to scale efficiently, allowing you to grow your brand without burning out or sacrificing quality.
Introducing: The EMPIRE Method™
The Only Complete System for Building a Profitable Beauty Brand From Scratch
This isn’t another generic business course with recycled advice about “finding your passion” and “believing in yourself.”
This is a comprehensive, step-by-step system created specifically for beauty entrepreneurs. Every strategy, template, and resource has been battle-tested in the real world by hundreds of successful beauty brands.
E – ENVISION: Crystallize Your Million-Dollar Brand Vision 💡
- Create a brand identity so compelling that customers become evangelists and retailers come calling
M – MARKET: Master Research-Driven Product Development 📈
- Develop products people actually want to buy using data, not guesswork
P – POSITION: Build Magnetic Brand Positioning 🏆
- Stand out in a sea of sameness with positioning that commands premium prices
I – IMPLEMENT: Execute Profitable Sales & Distribution 🚀
- Launch with strategies that generate revenue from day one
R – REFINE: Optimize Operations for Exponential Growth ⚙️
- Build systems that scale without breaking
E – EXPAND: Go Global with Sustainable Impact 🌍
- Transform from local startup to international brand
What Industry Leaders Say About Felipe's Approach
Ashley Park – Founder of K-Beauty Innovations “Built to sell from day one – acquired for 7 figures”
“Felipe’s exit strategy framework changed everything. Instead of building just another beauty brand, I built an acquisition target. 18 months later, I sold to a major K-beauty conglomerate. The financial module taught me how to maximize valuation. Life-changing!”
Sarah Chen – Founder of Moonlit Beauty “From kitchen experiments to $2.3M run rate in 18 months”
“I was mixing products in my kitchen with no idea how to turn it into a real business. Felipe’s system gave me the exact roadmap I needed. My inclusive skincare line launched to $47K in the first month, and we just secured our Ulta partnership. The retail module alone was worth 50x the investment!”
Marcus Thompson – Creator of Fresh Heritage “Finally broke through the $30K ceiling to $1.2M annually”
“I was stuck at $30K/month for two years, working 80-hour weeks just to stay afloat. The systems in Module 8 completely transformed my business. We’re now in 200+ stores, have a team of 12, and I actually take weekends off. My only regret is not finding this sooner.”
Isabella Rodriguez – Owner of Solana Cosmetics
“Featured in Vogue, Elle, and Allure within 6 months”
“I wasted $40,000 on my first launch attempt before finding Felipe’s course. The second time, I spent $5,000 and hit profitability in month 3. The PR strategies got me featured in major publications without hiring an agency. Now doing consistent $75K months with 40% margins.”
Here's Exactly What You'll Master
Inside Beauty Brand Blueprint
Module 1: Industry Mastery & Opportunity Identification
Discover Hidden Opportunities Others Miss
- The $532 Billion Beauty Map: Understand the REAL landscape of today’s beauty industry (not the outdated version from business books)
- Trend Prediction Framework: Spot emerging trends 6-12 months before they explode
- Competitive Intelligence System: Analyze competitors to find gaps you can dominate
- The Kapuluan Case Study: How I identified the opportunity that led to 100% YoY growth
OUTCOME: Identify your million-dollar beauty opportunity in the next 7 days
Module 2: Brand DNA & Vision Architecture
Build a Brand That Matters
- Vision Crystallization Workshop: Create a brand vision that attracts customers and investors
- Mission That Moves Mountains: Craft a mission statement that drives every business decision
- Values That Sell: Define brand values that resonate with modern consumers
- The Brand Bible Template: Document your brand foundation for consistency at scale
INCLUDES: AI-Powered Brand Vision Generator (saves 20+ hours)
Module 3: Market Research & Consumer Psychology
Know Your Customer Better Than They Know Themselves
- The 5-Layer Research Method: Uncover insights your competitors miss
- Behavioral Trigger Mapping: Understand what really drives purchase decisions
- The Perfect Customer Formula: Build detailed personas that guide every decision
- Social Listening Mastery: Use free tools to gather million-dollar insights
BONUS: Customer Persona AI Assistant (normally $497)
Module 4: Product Development & Innovation Lab
Create Products People Actually Want to Buy
- Concept to Shelf in 90 Days: The accelerated development process
- Formulation Fast Track: Work with labs like a pro (includes vetted supplier database)
- Sustainable Innovation Framework: Build eco-friendly products profitably
- The Testing Protocol: Ensure quality without breaking the bank
- Packaging That Sells: Design strategies that balance beauty, function, and cost
INCLUDES: Access to our private network of 50+ vetted manufacturers
Module 5: Brand Identity & Positioning Mastery
Stand Out in a Sea of Sameness
- The USP Generator: Create a Unique Selling Proposition that commands attention
- Premium Positioning Playbook: How to charge more and have customers thank you
- Visual Identity System: Design a brand that looks like a million dollars (on any budget)
- The Differentiation Matrix: Position against competitors for maximum impact
- Story-Driven Branding: Turn your brand story into your biggest asset
BONUS: AI-Powered Product Naming Toolkit (generates trademark-ready names)
Module 3: Market Research & Consumer Psychology
Know Your Customer Better Than They Know Themselves
- The 5-Layer Research Method: Uncover insights your competitors miss
- Behavioral Trigger Mapping: Understand what really drives purchase decisions
- The Perfect Customer Formula: Build detailed personas that guide every decision
- Social Listening Mastery: Use free tools to gather million-dollar insights
BONUS: Customer Persona AI Assistant (normally $497)
Module 4: Product Development & Innovation Lab
Create Products People Actually Want to Buy
- Concept to Shelf in 90 Days: The accelerated development process
- Formulation Fast Track: Work with labs like a pro (includes vetted supplier database)
- Sustainable Innovation Framework: Build eco-friendly products profitably
- The Testing Protocol: Ensure quality without breaking the bank
- Packaging That Sells: Design strategies that balance beauty, function, and cost
INCLUDES: Access to our private network of 50+ vetted manufacturers
Plus These Game-Changing Bonuses (Worth $4,997)
🎁 BONUS #1: The AI Beauty Business Accelerator Course
Leverage cutting-edge AI to build your beauty brand 10x faster!
-
30+ AI tools specifically for beauty brands
-
Automated content creation systems
-
AI-powered customer insights
-
Predictive analytics for inventory management
-
Predictive analytics for inventory management
🎁 BONUS #2: Beauty Industry Insider Database
Our private network of 500+ verified contacts for every stage of your brand!
-
Manufacturers and suppliers (with minimum orders)
-
Packaging designers specializing in beauty
-
Beauty photographers and content creators
-
PR contacts at major beauty publications
-
Retail buyer contact information
🎁 BONUS #3: Influencer Outreach Mastery Pack
Everything you need to partner with influencers profitably and authentically!
-
50+ proven outreach templates
-
Influencer contract templates
-
Commission structure calculator
-
Campaign tracking spreadsheets
-
Micro-influencer finding strategies
🎁 BONUS #4: Monthly Cohort Mastermind Calls
Get personalized support and direct feedback from Felipe and peers!
-
Monthly 90-minute calls with Felipe
-
Hot seat problem-solving sessions
-
Guest expert interviews
-
Peer accountability partnerships
-
Direct feedback on your strategies
Enroll today and implement the EMPIRE Method™ for 90 days. If you don’t make meaningful, measurable progress toward launching your beauty brand, we’ll refund every penny.
New Cohort Starts In:
Two Ways to Transform Your Beauty Business
BEAUTY BRAND BLUEPRINT
Complete Course + Bonusesor 4 payments of $297
SPECIAL PRICE ONLY AVAILABLE FOR THE
LAST 3 STUDENTS FOR JULY COHORT
-
All 12 Modules (60+ hours of content)
-
Complete bonus package worth $4,997
-
List of Buyers from Top Retail Stores
-
30+ Worksheets, Templates, and AI Tools
-
6-Month Beauty Business Mastermind
-
Private Community Access
VIP BRAND ACCELERATOR
Complete Course + Bonusesor 6 payments of $997
For Entrepreneurs
Ready to Move FAST
-
Everything in Blueprint +
-
Weekly 1-on-1 Coaching
-
Done-for-You Brand Audit and Strategy
-
Priority Email and Phone Support
-
Retail Pitch Deck Review and Practive
-
Guest Spot on YouTube Channel
Your Success Is Guaranteed Or Your Money Back
I’m so confident in the Beauty Brand Blueprint system that I’m willing to take all the risk.
Here’s my promise:
Enroll today and implement the EMPIRE Method™ for 90 days. If you don’t make meaningful, measurable progress toward launching your beauty brand, I’ll refund every penny.
Why am I so confident?
Because in years of building beauty brands, I’ve never seen someone follow this system and fail. The framework works. The strategies are proven. The only variable is your commitment.
But here’s what I know will happen:
Within 30 days, you’ll have crystal clarity on your brand and products. Within 60 days, you’ll have samples and be building your community. Within 90 days, you’ll be ready to launch or already generating sales.
The only risk is NOT getting started.
– Felipe Vasconcelos
You Might Be Asking Yourself...
I have zero experience in beauty. Is this too advanced for me?
Not at all! 60% of my private clients started as complete beginners. The course starts with fundamentals and builds your expertise step-by-step. Plus, the cohort model means you’ll be learning alongside others at your level. Some of our biggest success stories started with no beauty background.
What types of beauty products does this cover?
Everything! Skincare, makeup, haircare, body care, fragrances, tools, and accessories. The EMPIRE Method™ works for any beauty category. I’ve personally used it for skincare (Kapuluan), cosmetics, and wellness beauty products. The frameworks adapt to your specific niche.
How is this different from other beauty business courses?
Four key differences:
- It’s taught by someone who’s actually built 12 beauty brands, not a consultant,
- Heavy AI integration to accelerate every process,
- Cohort-based learning with real accountability,
- Direct access to my network of suppliers, manufacturers, and industry contacts. No other course offers this combination.
Can I take this course while working full-time?
Absolutely. The course is self-paced and designed for busy schedules. Most students dedicate 5-10 hours per week. Modules are broken into 20-30 minute lessons you can watch anytime. Many successful students launched while working full-time jobs.
What if I already have a beauty brand that's struggling?
This course is perfect for existing brand owners looking to scale or fix issues. The course includes specific tracks for troubleshooting common problems, optimizing operations, and breaking through revenue plateaus. Many students see immediate improvements just from the first few modules.
Is the beauty market too saturated?
The beauty market grows by $20 billion every year. Yes, there’s competition, but there’s always room for brands that solve specific problems uniquely. The course teaches you how to find profitable sub-niches and position yourself as the obvious choice. Saturation is about poor positioning, not market reality.
The Clock Is Ticking on Your Beauty Empire
Right now, while you’re reading this:
- Another entrepreneur is launching their beauty brand
- A competitor is securing that retail partnership you dream about
- Someone else is building the community you wish you had
- The opportunity you’re thinking about is being seized by someone else
But it doesn’t have to be this way.
In 90 days, you could be:
- Holding your first product samples
- Building a community of 1,000+ engaged fans
- Taking pre-orders that fund your inventory
- Negotiating with retailers who want YOUR products
The only difference between dreamers and builders is action.
I’ve shown you the system.
I’ve removed the risk with my guarantee. I’ve even offered payment plans to make it accessible.
The only question left is: Are you ready to build something real?