LAUNCH YOUR OWN

SKINCARE BRAND LIPSTICK BRAND  EYELASHES BRAND  BEARD OIL BRAND BEAUTY BRAND NAIL BRAND

Learn all the tools you need to launch your beauty line. Start Beauty helps you get from idea to product in-market while keeping creative and having financial control. Design, source, and create your products, learn to handle quality control, production, and order fulfillment.

LEARN HOW TO START YOUR OWN BEAUTY BRAND
WITHOUT FAILING OR LOSING MONEY!

A PROVEN ROADMAP FOR LAUNCHING THE BEAUTY BUSINESS YOU HAVE ALWAYS DREAMED OF FROM MULTI-MILLION DOLLAR BEAUTY CEO FELIPE VASCONCELOS. 
THIS COURSE WILL CHANGE YOUR LIFE.

As Featured In

YOU ARE READY TO BUILD THE NEXT MILLION DOLLAR BRAND!

This amazing course has been broken down in step-by-step detail with real action plans including finding your niche, getting customers fast, getting ideas
for content, dealing with cash flow in the early stages and how to scale fast. There’s no other program that walks you through exactly what you need to
know to start an online store fast, written by someone who has scaled several beauty brands.

TRAINING AND INTERVIEWS FROM WORLD-CLASS LEADERS IN THE BEAUTY INDUSTRY

Learn from members of the beauty industry – from corporate executives to start-up mavens. You will get to hear from professionals who have achieved massive results and can show you exactly how to do the same.

OWN A BEAUTY BRAND, BUT WANT TO
MAKE MORE SALES?

Then our Beauty Brand Course is perfect for you. You don’t need to have an existing store or any experience. The only thing you need is a passion for beauty and a desire for more. That’s it!

The training starts at entry level and walks you through EVERYTHING you need to do. From coming up with an idea for a product, how to get your product made, and even how to create a great logo. We cover everything you need to know!

This is a comprehensive brand-building course that’s easily understandable and set up for you to win.

WANT TO START A BEAUTY BRAND, BUT NOT
SURE HOW?

Then our Beauty Brand Course is perfect for you. You don’t need to have an existing store or any experience. The only thing you need is a passion for beauty and a desire for more. That’s it!

The training starts at entry level and walks you through EVERYTHING you need to do. From coming up with an idea for a product, how to get your product made, and even how to create a great logo. We cover everything you need to know!

This is a comprehensive brand-building course that’s easily understandable and set up for you to win.

how to start a beauty business

THE BEAUTY INDUSTRY IS BOOMING

HERE ARE THE FACTS:

Fact #1

MARKET SIZE

The market size in the beauty industry by 2023 is expected to reach a market value of $805.61 billion.

The industry is divided into a premium and a mass-market segment. The premium segment represents 28% of total sales worldwide, while the mass-market accounts for 72%. With these numbers, we just want to demonstrate that it’s a growing industry that has proved its security and steadiness even during the pandemic and economic crisis. 

Fact #2

PROFITABLE

The beauty industry is one of the most profitable sectors in the world.

The beauty industry is one of the most profitable sectors. In 2018, it generated approximately 89.5 billion U.S. dollars in revenue, only in the U.S. The beauty industry is notably anti-cyclical and grows year by year.

Fact #3

VERSATILITY

Your product options and lines are limitless. From Hair to accessories, beauty is flexible.

Investing in creating a beauty brand will also give you a lot of flexibility. Your product options and lines are limitless. You can create beauty products for your hair, skin, makeup, nails, lashes, accessories, and much more! It’s a business that can be as versatile as you want and as creative as you dream!

CURRICULUM

CURRICULUM

Why Beauty is Important
Summary: In this introduction, we will explain the background of the beauty industry, some statistics about it, and why it is essential in the world.
What this course will course
Summary: We will give you an overview of the course contents and what you can expect from it.
Lesson 1: Finding a Product
Summary: In this lesson, you will learn about the different categories and subcategories of beauty. We will teach you where to look for the newest product trends and where you can find information about what the market is looking for. At the end of this lesson, you will determine with trends and analytics which products you want to develop.
Lesson 2: The Importance of Differentiation
Summary: In this lesson, you will understand the importance of product differentiation. The process of distinguishing a product or service from others to make it more attractive to a particular target market. Create them to be unique and bring new value to the market.
Lesson 3: Finding Your Target Market
Summary: In this lesson, you will learn how to find your target market. Defining who your real audience is will help you focus on creating the right products. For this, you will need to ask: What problems does my company’s product or service solve? Who is my competition? What do customers stand to gain from choosing us (instead of a competitor)? An audience definition should connect your product, your audience demographic, and your product mission.
Lesson 4: Creating Personas
Summary: We will teach you what are marketing personas, why do you need to develop your marketing personas, and how to create them. You’ll need to answer: Who, What, When, Where, and Why. And this will help you understand specific details about your persona like gender, personality, family life, job title, job function, employer, location, income, needs, pain points, and challenges. At the end of this lesson, you will create the personas for your beauty brand.
Worksheet: Create a spreadsheet to develop your persona. We will include all the tools for them to figure out their personas.
Lesson 5: Validating Your Idea
Summary: Validating your business idea it’s a crucial part of your project. We will teach you how to define goals, the minimum success criteria, plan to execute the test, and whether the idea is validated or still need to change some things. By the end of this lesson, you will create a plan to validate your idea and apply it to analyze results.
Worksheet: Plan to validate your idea and analyze results.
Lesson 1: Supplier Research
Summary: In this lesson, you will learn how to do research and find high-quality suppliers for your beauty business. We will give you all the information to evaluate and assess your potential suppliers and how you should reach out to them.
Worksheet: Spreadsheet to gather information about suppliers.
Lesson 2: Create a spreadsheet
Summary: With this lesson, you’ll be able to create a spreadsheet to compare pricing, minimum order quantities, and lead times between suppliers. You’ll learn how to request samples and test products to compare which one of them performs and adapts best to your business needs. By the end of this lesson, you will be able to choose between suppliers.
Worksheet: Work with the spreadsheet and fill it with the information after contacting them. Fill MOQ, lead time, pricing, and compare.
Lesson 3: Negotiating with Vendors
Summary: We’ll teach you how to negotiate with suppliers. You must negotiate the contract prices and terms to obtain the best deals for your beauty business. By the end of this lesson, you’ll know how to negotiate with vendors.
Lesson 1: Finance 101 (Costs, Margins, Profits)
Summary: Finances are the foundation of the business. If a product doesn’t have the correct financial analysis, it needs it’s going to fail or bring a lot of trouble to the company. We will teach you how to calculate the costs, margins, and profits to develop a healthy business.
Worksheet: Finance worksheet to calculate costs, margins, and profits.
Lesson 2: Product Pricing
Summary: In this lesson, you’ll learn different pricing types (Competitor-based, Cost-based, Value-based), how to calculate the correct pricing for your product, and which pricing strategy works best for you.
Worksheet: Spreadsheet to calculate product pricing.
Lesson 3: Profit Margins
Summary: This lesson will teach you what is a profit margin, how do you calculate profit margins, and how to analyze it to improve your results.
Lesson 4: Funding Options
Summary: We will give you an overview of the funding options available for entrepreneurs, the benefits and risks of each, and how to use them in your favor. We will tell you how to apply to specific options.
Lesson 1: What are brand, branding, and brand identity?
Summary: We will teach you the difference between brand, branding, and brand identity. How you can develop them for your business, and which actions you have to take to create them. At the end of this lesson, you will have your branding well defined and ready to use.
Worksheet: Document to help them define their brand identity and work through all these lessons.
Lesson 2: Choosing a Name
Summary: We will teach you how to come up with a name for your business, how you can do research to see if no one else is using it and understand your competitors to see if your name answers to what the target market is looking for.
Lesson 3: Choosing Your Brand Identity
Summary: You’ll learn to develop your brand identity, and this is going to help you have communication consistency between channels, and people will start remembering your brand experience. At the end of this lesson, you’ll have selected your brand color, logo, and fonts.
Lesson 4: Packaging
Summary: With this lesson, we will teach you everything that the packages need to comply with. You’ll learn what primary and secondary packaging is, structure and create labels, and by the end of this lesson, you would do this for your beauty project.
Lesson 1: Buying a domain
Summary: In this lesson, you will learn how to search for domain names, selecting and buying a domain, how to set it up, and the configuration of it.
Lesson 2: Setting up email
Summary: You will learn how to set up email, use your domain name for email, and create the basic accounts you will need to manage your business.
Lesson 3: Setting up Shopify
Summary: In this lesson, you will learn everything about Shopify. At the end of the class, you’re going to be able to set up your shop, use and manage it, and upload your products and fulfill orders.

Summary: For any eCommerce business, it’s crucial to build an audience and start attracting customers. With this lesson, you’ll learn how to capture and nurture leads for your beauty business.

Lesson 1: What is Influencer Marketing?
Summary: In this lesson, you will learn what influencer marketing is, how you can develop a strategy for your beauty business, how to approach influencers and the types of collaborations you can have with them.
Lesson 2: Finding Influencers
Summary: We will teach you how to find the perfect influencer for your business. You’ll understand the metrics and demographics, the types of content you can do, and the results they can provide you.
Worksheet: Spreadsheet to capture influencer’s metrics and demographics.
Lesson 3: Influencer Outreach
Summary: At the end of this lesson, you will know how to communicate with influencers and the negotiation process you can have with them. You will define the types of collaborations you’ll want for your brand and the process to achieve that.
Worksheet: Templates for contacting influencers.
Lesson 4: Choosing the Right Influencers for Your Brand
Summary: With this lesson, you will be able to choose the correct influencers for your brand. By the end of this, you will have the completed list of which influencers you’re going to work with, the collaboration you’ll have with them, and the content they’re going to produce for your brand.
Lesson 5: Creating an Affiliate Program
Summary: You’re going to learn everything you need to know about affiliate marketing, how does it work, how to implement it, why it is useful for your business, and what you can accomplish with it. By the end of this, you’ll have the guide to create your affiliate program.
Lesson 1: Launching Checklist
Summary: We’ll create a step by step launch checklist so you can prepare and have everything ready for launching your beauty business. We will have an overview of everything you need to get prepared.
Worksheet: Launching checklist.
Lesson 2: Trademarks
Summary: Having your trademark is an essential part of your business. We will teach you how to register your business and every step for accomplishing it.
Lesson 3: Customer Support
Summary: In this lesson, you will learn how to prepare your customer service. Develop your frequently asked questions, the terms & conditions of your website, privacy notice, and shipping policy. By the end, you’ll have every process of your customer service developed.
Lesson 4: Choosing the Right Influencers for Your Brand
Summary: With this lesson, you will be able to choose the correct influencers for your brand. By the end of this, you will have the completed list of which influencers you’re going to work with, the collaboration you’ll have with them, and the content they’re going to produce for your brand.
Lesson 4: Shipping (Doing it yourself vs. 3PL)
Summary: In this lesson, you’ll learn the difference between managing your shipping and using a 3PL service. You will study how each shipping type works and what are benefits of them. In the end, you’ll decide which shipping service you’re going to use.
Lesson 1: Getting Ready for Retail
Summary: In this lesson, you’ll learn how to prepare your business for retail. It will include preparing the packaging for wholesale, defining your wholesale strategy, and deciding where to sell your products depending on whether they are Mass or Luxury.
Lesson 2: Outreach to Buyers
Summary: We’ll teach you how to do outreach for potential buyers, how you can do this yourself or by PR. You’ll develop a strategy to find buyers (stores, beauty salons, independent boutiques).
Lesson 1: Registering the Business
Summary:Complying with all the legal requirements your business needs, it’s the foundation of your business. We will teach you how to register your business correctly.
Lesson 2: Taxpayer identification number – EIN (US), BN (Canada), VAT (Europe)
Summary: We’ll introduce you to the steps to get your taxpayer identification number and everything you need to register your business, depending on the country you are based.
Lesson 3: Bank account
Summary: In this lesson, you will learn the importance of having an acceptable bank for your business account. We will do an overview of the standard requirements you’ll need, and by the end of the lesson, you’ll be able to identify your need and decide on a bank to use.

LEARN FROM THE BEST

Felipe Vasconcelos at Lab

Throughout his career, Felipe Vasconcelos has helped thousands of aspiring and seasoned entrepreneurs starting and growing their businesses. 

In this course, you will learn secrets and well-proven strategies through every step of owning a successful beauty brand – from having a product idea, to packaging and manufacturing, to making your beauty brand the success you always knew it could be.

There are no other courses out there like this one. Whether you have owned a beauty brand for years or are just starting out, Felipe will help and motivate you transform your passion and desire into action that will take your beauty brand to the next level.

Included in this course are interviews with leading experts in the beauty industry:

  • Beauty Executives
  • Start-up Founders
  • Manufacturing Experts
  • Celebrity Makeup Artists
  • Cosmetics Formulators
  • Marketing and Branding Professionals
Now, it’s your turn to next step. Sign up for the course today and learn actionable strategies that will help you establish your business, launch amazing products, and boost your sales!
SIGN UP NOW
YOU’LL ALSO RECEIVE INSTANT ACCESS
TO THESE AWESOME BONUSES
BONUS 1
MONTHLY Q&A
COACHING ACCESS

You’ll get monthly access to Q&A sessions with us. In these monthly group calls, we’ll answer all of your questions about the course and any specific questions you may have about launching your business. It will be the best way to gain more insight.

$2997

BONUS 2
BEAUTY BUSINESS MASTERMIND

As a bonus, you will get access to the Beauty Business Mastermind private group. You can find entrepreneurs that have taken the course and potential partners to collaborate. Become part of a fantastic community of beauty entrepreneurs.

$997

BONUS 3
INTERVIEWS WITH INDUSTRY EXPERTS

We’ve interviewed some of the most successful beauty founders in the industry to share with you their key to success. New interviews are uploaded every month, so you’ll always have fresh content to watch and get valuable advice from them.

US $3500

BONUS 4
PRODUCT
INSPIRATION GUIDE

Not sure which products to launch or how to design your packaging? We have an exclusive inspiration guide that will show you the latest product trends and designs to help you start your beauty line.

$397

BONUS 5
EXCLUSIVE SUPPLIER DISCOUNT

We have partnered with one of the top beauty fulfillment labs in the US to give you a phenomenal discount on your products. When you are ready to launch, you will receive an incredible 20% discount for six months.

$2000

BONUS 6
LIST OF BUYERS FROM TOP RETAIL STORES

You will receive a curated list of email addresses of beauty buyers and merchants from top retailers, including Sephora, Ulta, Walmart, Nordstrom, Sally Beauty, and many more.

$1997

100% Money Back Guarantee

IF YOU ARE NOT SATISFIED, WE’RE NOT
SATISFIED

We want you to succeed and create the next beauty empire! That’s why we can assure you that you’ll love this course.

MONEY BACK GUARANTEE

If you’re not satisfied with our course, we will give you your money back! We stand by the contents of the system we developed, so if you believe it doesn’t match our description after applying everything you learned, we’ll return your money in full, straight away.

LEARN FROM THE EXPERTS AND LAUNCH
YOUR NEW BEAUTY BRAND!

CLICK "SIGN UP
NOW" TO GET FULL
DIGITAL ACCESS

SPECIAL DISCOUNTED PRICE +
EXCLUSIVE BONUSES
SAVE $1,000
  • 1 SINGLE PAYMENT
  • $1997
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FAQ’S

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FREE TRAINING FROM
BEAUTY EXPERTS

Whether you are new to the beauty industry or already own a beauty brand, this
course is for you. We guarantee you will learn strategies to take your business idea
to the next level.