Check out some of our most popular beauty business articles
What is the Difference Between Vegan and Cruelty-Free Beauty Products? Here’s What You Need to Know
Animal cruelty has haunted the beauty industry and its choices. As the world continues to become more aware of animal cruelty and its practices, making products vegan and cruelty-free has become the forefront of importance for the longevity of the beauty industry.
Why You Need to Be Authentic in a World of Influences and Influencers
In a congested market of companies constantly trying to sell you something, authenticity is incredibly enticing to the consumer. Put yourself in the customer’s shoes. Who would you trust? A shallow self-absorbed individual marketing a product because they were paid to? Or an individual with genuine needs and solutions in which the product or products answered?
Why Your Beauty Business Should Make You Feel and Look Good
Beauty is the gateway for inspiration in how we start our day. When we wake up in the morning, the first thing we do is grab several beauty products from basic hygiene, skincare, and makeup. What we do in the morning sets the tone for the rest of the day. Due to this, people want products that make them feel and look their best. Provide this with your beauty brand.
7 Reasons Why Nail Art is Crucial for the Beauty Industry
Pop culture and Hollywood have been using nail art as an ode to self expression, empowerment, and as a statement. Recently at the Grammy music award show, we saw famous singers such as Dua Lipa, Billie Eilish, and Harry Styles use nail art in trendy and fashionable ways. Here are 7 reasons why you should consider including nail art in your beauty brand business.
Power of Progress: How to Learn from Setbacks in the Beauty Industry
Starting a beauty business comes with a learning curve rife with setbacks. Understand the concepts of different approaches to marketing and producing your product and don’t be afraid of failure. If things don’t go as planned, adapt and change your approach. Take a deep breath. Smile, and know that you got this!
How to Market Your Beauty Products to Different Cultures Effectively
Cultural differences make an impact on how beauty is profitable around the world. The demands of divergent generations, identities, and cultures transforms and changes. Continue to research and learn what is important for your business to thrive and prosper. This is why word choices and product descriptions matter. Be understanding of the market place and the differences each culture supplies and identifies with, especially in consumer habits.