The StartBeauty blog is one of the best resources online on how to start and scale your own beauty brand. Find information here on the best and most up-to-date marketing strategies that will level up and boost your beauty business.


Check out some of our most popular beauty business articles

Why You Need to Be Authentic in a World of Influences and Influencers

In a congested market of companies constantly trying to sell you something, authenticity is incredibly enticing to the consumer. Put yourself in the customer’s shoes. Who would you trust? A shallow self-absorbed individual marketing a product because they were paid to? Or an individual with genuine needs and solutions in which the product or products answered?

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Why Your Beauty Business Should Make You Feel and Look Good

Beauty is the gateway for inspiration in how we start our day. When we wake up in the morning, the first thing we do is grab several beauty products from basic hygiene, skincare, and makeup. What we do in the morning sets the tone for the rest of the day. Due to this, people want products that make them feel and look their best. Provide this with your beauty brand.

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7 Reasons Why Nail Art is Crucial for the Beauty Industry

Pop culture and Hollywood have been using nail art as an ode to self expression, empowerment, and as a statement. Recently at the Grammy music award show, we saw famous singers such as Dua Lipa, Billie Eilish, and Harry Styles use nail art in trendy and fashionable ways.  Here are 7 reasons why you should consider including nail art in your beauty brand business.

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How to Market Your Beauty Products to Different Cultures Effectively

Cultural differences make an impact on how beauty is profitable around the world. The demands of divergent generations, identities, and cultures transforms and changes. Continue to research and learn what is important for your business to thrive and prosper. This is why word choices and product descriptions matter. Be understanding of the market place and the differences each culture supplies and identifies with, especially in consumer habits.

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