When people usually think of the beauty industry, they mostly think of makeup, hair, and fashion. However, nail art has become a huge rising star within the industry and will remain strong in the future of beauty.
Pop culture, influencers, and anyone who’s anyone in Hollywood have been using nail art as an ode to self expression, empowerment, and as a statement to their personal identity. Recently, at the 2021 Grammy Music Awards show, we saw famous singers such as Dua Lipa, Lizzo, Billie Eilish, and Harry Styles use nail art in trendy and fashionable ways.
Beauty professionals, and all-around beauty lovers, can agree that fashion and beauty go hand in hand in many aspects and in various forms. Due to this, people are drawn to evolving fashion and beauty movements, following makeup artists and nail art trends to learn and apply these tips and tutorials to their own daily life.
Beauty business owners are even including nail polish and other nail care products in their beauty lines to be innovative and stay on top of these trends.
Because why not have the lipstick and eye shadow color go with and accentuate the snazzy-color nail polish?
Just like makeup design and essential hair care, nail art in particular is one of those trends that is most likely here to stay.
Here are the 7 reasons to incorporate nail art in your beauty line and how nail art is crucial for the beauty and fashion industry. Plus, learn why it has beauty fans raging towards developing innovative nail polish and nail artistry, so you too can be on top of the ever-changing trends.
The Future of Beauty: Enter the Nail Market
As you dive into the world of beauty, you will find that people want to express themselves in unique ways. Certain beauty fashion choices are an ode to feelings, perspectives, and choices. In particular, unique forms of nail art lends itself to showcasing how people express these sentiments when going about their day-to-day life.
In order to capitalize on this opportunity that is both empowering for people and your business, it is important to follow certain steps that can get you ahead of the game.
1. Notice Existing and Developing Trends
As mentioned before, celebrities and other major influencers tend to be trend setters in the fashion and beauty industries. People like to follow their idols, so celebrities and influencers often fall into those roles.
Keeping up to date on why something is trending is also important to note. Pay attention to top influencer opinions and tutorials that go viral on social media platforms, such as YouTube.
Youtube can be a great avenue for nail art. Type in “nail art” and you’ll see a huge community for nail tutorial videos and nail art in general. You can draw inspiration from funky nail art designs and come up with nail care and polish products from those existing trends that people can’t wait to get their hands on.
There are many ways to cater to nail aficionados, so be on the lookout and take a pulse as to how people are doing their nails and focus on that. Check out this post to see the different nail art that you can advertise within your beauty brand.
Want to know more? This website has everything you need when it comes to trends and how-to’s.
2. Pay Attention to the Competition
Notice what your competitors are doing when it comes to nail products and how it relates to their beauty brand. Use this research to evolve with the industry rather than be concerned by it.
Remember, healthy competition can be good for business. It helps to keep your business on its toes and pushes it to new achievements.
What can you do better as a business to beat your competitors? Look to find what is different, but still relevant.
Plus, nail art isn’t just for the ladies out there. Nail art applies to any gender at any time. Show the competition how you can appeal to not only your audience, but potential audiences as well.
Consumers want a product that fills a need…so fill the need that the competition hasn’t yet.
And if they have? Then do it your way because people go for the brand that is truly authentic to what they are selling.
3. Create Something Unique
When you look at what is successful in the nail industry it is usually a unique design, bold statements, or an empowering message.
Yes, just like any form of art, nail art is increasingly being used to send a message. Color choices, design patterns, and sustainable packaging tend to draw in clients, so create something unique.
Be inspiring with your messaging, and the rest should follow.
4. Color is Everything
Art is an essential form of life expression. Artists know how to capture those emotional moments that are too difficult for words in many respects.
Color tends to display those sentiments. Because of this, colors can be used as a medium to reflect people’s moods and emotional states.
Nail art often follows a mood or season. Experiment with creating nail art kits that resonate with the winter, fall, summer, and spring seasons (this works with beauty products as well).
Not only will it create a seasonal trending sale, but it will also allow people the medium in which to reflect the environmental state and their emotional attitude.
5. Nail Art for Memorable Moments
Make your nail products so essential that it is what people want in the pivotal moments of their life. Consider significant moments as catalysts for your business, and aim your marketing towards those special occasions.
Engagements and wedding season are rife with this opportunity. Everyone wants to show off that gorgeous new ring on their hands, so nails are essential for those optimal photos to share with friends and family.
6. Blast from the Past
The world of fashion and beauty is ever expanding, but people also love throwback moments. While current trends are important, sometimes the past can lend itself to a better present.
The importance of nostalgia is a great tool for emotional buying, so try drawing inspiration from different moments in time to stay distinct and on top of your beauty business game.
7. Trust Your Business Instincts
This step may seem insignificant but it is truly essential for the survival of your business. Instincts are everything in business.
Trust yourself. You know more than you think you do. It is vital that you stay on top of your game so that your business can thrive.
You will do better in all avenues of your business when you trust your business instincts. Take charge and choose the direction in which you want to take your business.
No one knows your business dreams and goals as well as you do. So, get after it and don’t second guess yourself.
*Bonus* Use Social Media to Your Advantage
People notice hands more that we think. It’s how we gesture when communicating to others.
Even if you don’t have any plans to include a nail care or polish line, you can still show off your nail art via social media.
Be fashion forward and take the detail of your brand to the next level by offering that look with your products that make people want to say, “Hey! How did you do that nail art?”
When taking pictures of your products, you can have the hand holding the product showcase detailed nail art and nail color that really pops. This not only shows off your product, but it also shows off your brand’s dedication to beauty in all forms.
Play to your brand’s aesthetic and make sure that every aspect of your business, including your website, social media posts, and product pictures, shows that in innovative and fun ways.
Express Yourself
Now that you have some basic steps to move forward with your beauty business, move forward with the streams of inspiration that stem from nail care and nail art. Look into beauty trends that beauty lovers flock to and beauty professionals can get behind 100%.
The beauty industry will always be relevant in some form. As the trends keep evolving, you can stay current by adapting and adding a bit of fun as a beauty business owner.
And as with anything in business, find what works, and throw out what doesn’t.
But most importantly have a rockin’ set of nails, so, you know, you can nail anything that comes your way.
(Yes…that pun was intended)